By Lauren Fenthum 

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Marketing is an essential tactic for any business and budding entrepreneur, but some techniques can take things a little too far and push your audience away instead of bringing them in. listed are a few techniques that you should avoid using when it comes to marketing.


                                                                                                                                Premature Pop-Ups:

Pop-ups that are strategically placed have shown to have great results, however popping up immediately after the website has been navigated is just a nuisance to potential readers. The chances are your reader doesn’t know your brand, upon first accessing your website, meaning that they are not likely to want to subscribe to receive emails from you straight away without understanding your business first.

                                                                                                                                Feedback Requests:

Whilst feedback is always important to receive from customers, it can come across as bombarding them after only a few interactions with your service. Constant feedback requests are likely to generate less authentic reviews. The general rule when it comes to reviews is that you’ll get better and more honest reviews when you’re not asking for them.

                                                                                           Daily Emails:

Nothing is that important for your company to be showing up in someone’s inbox every day. As it is, inboxes are already clogged with a cloud of spam mail. This mail is not likely to be opened and can reflect poorly on your business by driving customers away.

                                                                                                                               The Unsubscribe Labyrinth:

Companies make the mistake by making it extremely difficult for users to unsubscribe from their adverts and spam emails. If someone has chosen to unsubscribe from receiving your newsletters, don’t hassle them to stay. This could lead to negative feedback and reviews for your business.

                                                                                                                                     Relatable Content:

Make sure that your company or brand is easy for the audience to relate to. There is nothing worse than when a company is inauthentic, trying to build connections with your consumer base is not going to happen. Inauthentic content can be seen as offensive and people are less likely to want to do business with you.


                                                                                                                                         SMS Marketing:

97% of text messages are opened and read immediately after being received. To marketers, this sounds like a great tactic to use, but it is obnoxious and highly annoying to consumers receiving those messages. This is similar to daily emails, where nothing is that important for your business to pop up on someone’s screen every day.

The key to marketing is to be relevant to your consumers. Keep your audience updated about what they can expect to see from your business but don’t bombard them with unnecessary and irrelevant information.  Make sure to keep your audience interested, and wanting to be in the loop about what’s happening within your business. Using a strategic approach in your marketing scheme can help you do this, in order to avoid being an “obnoxious marketer.”
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