The perfect time to clean up your CRM data

How many times have you or a sales rep called a client or lead only to be told "you have the wrong number" or "She doesn't work here anymore"? Have you or your marketing team ever exported a list from BluWave for an email campaign only to see a number of email addresses bouncing and have your campaign produce poor performance results?

BluWave Software

When last did you update your BluWave Password?

Your CRM systems stores personal information of all your customers, prospects and leads. With the POPI expected to come in next year, you need to ensure you protect this data. Although BluWave Software is stored on a secure server, you need to create a strong password to prevent people logging onto your profile to download data. 

Did you know nearly 17% of users use the password “123456” to safeguard their accounts?
BluWave Software

How to Handle Angry Customers

Every company out there will have to deal with an angry customer at some point. Customers get angry for many reasons – some have a genuine reason to be angry and some don’t. Dealing with angry customers can be a nightmare, but there is no way to avoid dealing with them.
BluWave Software

Tips to Improving Your Response Rate.

Email marketing is still really popular and is still really useful. However, many companies don’t achieve a great outcome – their open rates are low and their response rate is even lower, business emails response rate is typically in the low single digits even though companies put in a lot of effort and money into their email campaigns.
BluWave Software

Key Elements to a High Converting Lead Generation Form.

If you work in a sales or marketing, you probably already know what the term lead generation means. Simply put, it’s the process of generating consumer interest or inquiry into the products or services of a business.
BluWave Software

Tips For Successfully Implementing a CRM System

It’s all very well buying a new software package to manage your customer relationships but once you’ve done that, you’re still only halfway there. The successful implementation of that CRM system is what will help you stay ahead of the competition - but this is not always easy to achieve. After doing many CRM implementations we have picked up a few tips to make sure our new customer's CRM implementations are a success:
BluWave Software

Win Back Your Lost Customers

I am sure many of us have lost customers before due to various reasons.  But what do you do with the customers you lost? Do you just let them walk away? Why not try win them back?

Scary fact: 89% of lost customers will leave a company because of poor customer experience and start doing business with a competitor!

BluWave Software

Managing Through a CRM System

When we go do a demonstration of our system to sales mangers many of them tell us that they want a tool that can show them what their sales team is doing. Some of these sales managers want a tool that can track every minute of a salesperson’s day – they want sales call reports and activity reports. Many employees think that a CRM system is just a tracking tool used by managers to track their day to day activity.
BluWave Software
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