By Lauren Fenthum
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The world that we live in is constantly changing. More specifically, the business world is changing at a rapid rate, this means that businesses and business owners need to adapt to the changes and opportunities that are presented to them in order to thrive. By possessing an agile mindset, your business is likely to succeed in the changing of times we see today. So why do we need to apply a new mindset in order to improve? Look at well-known businesses today, these businesses have undergone global growth that was unthinkable 20 years ago, moreover, these billion-dollar industries were started by “nobody’s” in seemingly traditional ways.
By today’s standards, a start-up business can be classified as either one of two categories; dinosaurs or agile operators, and this can be the difference between their extinction and their success. As technology is so widely available, and ideas are free, there is very little business cannot achieve through implementing agile thinking. Agile thinking allows small business owners to come up with an idea and put it to play before the day is over. There is no need for focus groups anymore, as social media networks are available to tell you what your marketplace is searching for. Data access is instant. This means you are not wasting time or money doing research, as it is literally all at your fingertips. Agile thinking can help you create the right strategy, to reach a community at a fraction of the price by using the right networking patterns and enhancing your social and website platforms.
For many, this can be seen as the golden age of business. However people are still operating with a pre-2000’s mindset, lacking agility and ultimately putting themselves and their businesses at a massive disadvantage. Lacking an agile mindset can be seen in the smallest details when it comes to running a business and could be the greatest difference between you and your competitors. Knowing you can get the information at the fraction of the time than before businesses are still taking too long to make decisions, allowing for competitors to swipe up the opportunity. To take your business to the top, make sure that you lead the marketplace and don’t just follow the crowd on social media. Is your business just an online brochure or a lead-generating machine? This can save your business money in the long run.
Adapting an agile mindset is do-able for any industry no matter where you are. This simple adjustment opens up a wide range of potential and opportunities and will boost your business success in 2018. This simple tweak allows you to think in such a way that puts your business on par with companies like Uber, Facebook and other industry giants that have become revolutionaries because they are agile, they are the trendsetters in their marketplace and have used the data to listen to what their market is searching for. It all starts with a good idea, and the ability to implement that idea properly, something interesting is happening within the marketing world, take this opportunity to change your mindset to keep up with your landscape.