By Lauren Fenthum 

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If you want your business venture to succeed, it is essential that you take the time to get it right, the first time around, after all a bad impression can seldom be fixed.  Remember that it is not just money that your business runs on, but personal communication too, so it vital that those who have cause to connect with you receive the best impression from the get-go.

As the saying goes, first impressions literally have the ability to make or break your business. To ensure the longevity of your business it is imperative to create a positive experience that will ignite a long-lasting business relationship. Look at how you present yourself, as well as your business in public. Watch your communication styles with your colleagues and clients, how are you publicising your brand? This is important when it comes to pitching to your consumers, or potential customers this is where people will most likely establish a connection with your brand or company.

To ensure that the best first impressions are made, make sure to look closely at the smaller details; dress sense, personal grooming, positive attitude and taking the time to articulate clearly. Remember that your potential clients, as well as consumers, will be reading non-verbal ques too. Be sure to be positive and confident in yourself as well as in what you are selling. If you are confident, clients will too have the confidence to invest in your venture. Take the time to research potential clients and be clear about how invaluable your services can be to them.



Take the time to perfect the look, be sure of the image you wish to project within the project and make sure you understand your market and audience, as this will help you achieve the desired look that will attract the right audience. Take a look at your touch points. Is your website outdated? Are you active and responsive on your social media platforms? All of these are key elements when it comes to leaving an impression on your potential clients and consumers. Remember, many consumers will be visiting your pages for the first time, and if they are not up to date or hard to navigate, this too can cause a negative effect when trying to win over clients and new consumers.

 Remember that competition in the corporate world is fierce, so making the right impression of yourself, your business and your product is important to make a lasting, and positive first impression. Making the first impression can potentially be the difference between impressing clients and taking your business to the next level, or leaving you out in the cold.  By improving your personal and company image is a simple way to ensure more leads being generated, as well as attracting future clients and investors. A first impression can reinforce your reliability, competence within the field and encourage prospects about your business and abilities, allowing your business to get to the next level.
BluWave Software

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