By Lauren Fenthum
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No matter your industry, email communication is probably a core factor when it comes to communicating with current and future customers. Even with the rise of new alternatives, email has proven to be the most popular form of digital communication around the globe. With that being said, it can also be hard to maintain as your business grows and sending individual emails could become a tedious task. By automating your emails, you are saving your business and employees valuable time.
Saving time is just one of the many benefits that automating emails can have for your business. This also allows your business to follow up with customers in a more timely fashion, by allowing you to follow up with them almost immediately after service or sales. Automated emails also introduce a level of consistency within your digital media strategy, meaning that everyone gets the same message, which further creates brand credibility and presence. Automated emails can also be trackable, allowing you to evaluate your click rates and gain insights into which messages work.
By using automated emails, you don’t have to worry about losing personal touch with your customers. You are able to specifically tailor a message to your customer’s needs, which becomes crucial when considering that personal emails have a much higher click rate. By using the right software, you are allowed to have some level of personalization, you can substitute information you have about individual contacts and use each recipient's first name which will further increase the relevance in your marketing emails.
However, there are still some cases where emails need to be personal and individual. When a customer reaches out directly or replies to an automated email, the personal touch overrides the use of automated emailing. Businesses can use automated emails when sending out thank you letters to their customers after finishing a sale or service as well as making use of an automated lead nurturing flow which can help gain new customers without the need of manual touches.
Automated emailing has many advantages, whether it is in saving time or helping improve your business's efficiency. In order for this to be possible, you need to invest in the right platform, that is easy to set up, affordable and allows for elements of customization and personalization. We can be that software company for you; at BluWave we know how valuable time is, especially for small businesses. We have built a marketing automation and CRM platform that reduces daily admin by 73% allowing you to spend more time engaging with future prospects and maintaining customer retention.