5 Ways to Instantly Improve Your Sales Prospecting Results

Prospecting can be difficult. There is no doubt. According to one study, it revealed that nearly 40% of salespeople agreed that prospecting is one of the most challenging parts of the entire sales process. Read 5 ways you can achieve greater prospecting success.
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Outsourcing Is Not Just For Big Businesses

“Outsourcing” is the word on everyone’s lips that are involved with big businesses, from corporate giants to that of global insurance companies. A reason for this could come down to the fact that many small business owners are making the assumption that outsourcing is not something they necessarily need to be thinking about. However, this is should not be the case....
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3 Tips for Bridging the Gap between Sales and Marketing

When your sales and marketing departments don’t align, it is inevitable that problems within your business will develop. Inadequate cross-departmental communication leads to poor strategy and execution. 
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How Automating Your Emails Can Save Your Business Valuable Time

No matter your industry, email communication is probably a core factor when it comes to communicating with current and future customers. Even with the rise of new alternatives, email has proven to be the most popular form of digital communication around the globe. 
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Three Ways Marketers Can Communicate More Effectively

Marketers today have never been more accountable when it comes to receiving insight focus and knowing exactly what consumers need. There is no excuse now, for your money to be wasted on ineffective advertising. 
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Why Customer-Focus Is Not Enough To Succeed

The common misconception amongst businesses is that the secret to success lies in the company being solely customer-orientated. Whilst it is true that success requires customer-focus in order to thrive, it is not the only aspect that needs to be taken into account when measuring the success of a business. 
BluWave Software

Team Work Makes the Dream Work

Smart leaders encourage good teamwork in order for goals to be reached effectively an efficiently.  Effective teamwork helps to combine a group of talents in order to achieve a specific goal. Creating a team that you can count on and that can work together effectively is an important element for a successful business. 
BluWave Software

Using Analytics to Improve Customer Engagement

There is an expectation that your brand has gathered enough information about customers, that you understand what they need and also how to speak to them. A recent report done by MIT Sloan Management Review shows how companies can better engage with their customers by using analytics. The report finds that companies that are innovative and analytically advanced gather data from multiple sources.
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4 Reasons Why CRM is Your Company's Most Valuable Asset

The most valuable asset to a business is… depending on the industry some may answer; location, new products or partnerships, employees or even the brand itself. The one thing all of these answers have in common is that they are all aimed towards getting new customers. 
BluWave Software

POPI and its Impact on Direct Marketing

In the Digital era, we live in a time where technology allows consumers to be contacted at any time, be it through emails, SMS marketing or even through social media. There is no doubt; we have all been victim to an unsolicited email or phone call offering us money saving products and services. 
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