Tips to Improving Your Response Rate.

Email marketing is still really popular and is still really useful. However, many companies don’t achieve a great outcome – their open rates are low and their response rate is even lower, business emails response rate is typically in the low single digits even though companies put in a lot of effort and money into their email campaigns.
BluWave Software

How To Close A Sale: Techniques That Work

Closing a sale is the make or break point in any business. This means that you need to know the right phrases to use in order to close the deal. Closing a sale is a risk, but this is what makes it so thrilling, which is ultimately the reason that drives salespeople to strive for more and more success.
BluWave Software

Work Remotely With BluWave CRM and BluWave Service

And Other Tools & Tips To Help You During This Nationwide Lockdown

With the current Covid-19 pandemic and the announcement of a nationwide lockdown from President Ramaphosa, we have no other option but to work remotely from home. However, this does not mean all business must slow down or come to an end. 
BluWave Software

COVID-19 Notice - Its Business As Usual

Our thoughts are with everyone affected by COVID-19 and those grappling to come to terms with this new reality. We wanted to reach out to reassure you of the steps we’re taking to limit the spread and effects of the virus. 
BluWave Software

Social media vs SEO

By Lauren Fenthum 

Historically, search has been a major source of online traffic which lead to the foundation of online marketing. However, with the growth of social media platforms, social media marketing has become an even larger aspect of marketing than could’ve been imagined. The question comes down to what is more important; Social media or SEO? This all comes down to your strategy.
BluWave Software

Call Quality And How To Monitor It

By Lauren Fenthum

Think back to the last time you called customer service. Before you reached the operator, you may have heard a message saying that “the call will be monitored or recorded for quality assurance.” Why are companies monitoring phone calls between customers and service operators, and what options will be taken based on that conversation?
BluWave Software

Customer Retention Strategies That Work

By Lauren Fenthum

The only thing better than gaining new customers is keeping your old ones. Retaining old customers results in a higher return of income and it costs 2-5x less. A customer retention program is a specific initiative that is designed to create customer value and encourage them to return to your business and to continue to invest with you.
BluWave Software

How To Build A High Performing Sales Team

By Lauren Fenthum

Selecting a sales team is the biggest challenge for any organisation. Failure to achieve revenue targets, manage customers and deliver top quality service is the direct result of hiring someone that is unequipped for the job. Recruiting is a commitment and the processes should be as well organised as the other systems within the company. 
BluWave Software

What Social Can Learn From CRM

By Lauren Fenthum

Social media is able to spread news quickly around the world. Some of the news that is spread may not be all that true. The platform gives a voice to everyone, and more often than not, those voices are false, malevolent and more and more companies are battling with how to do deal with them. This has lead to the urgent call of social media regulation. 
BluWave Software

Buying Behaviour in 2019

By Lauren Fenthum

Consumer purchase behaviour changes all the time due to a rise in trends and that of social media usage. A recent survey was conducted to understand the growing changes in social media preferences and how that has influenced consumer buying behaviour. 
BluWave Software
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