Being Relevant

By Lauren Fenthum

Everywhere you go, you hear the same thing; “you need to specialize to be taken seriously.” Specialization is not bad, but it can be scary. It could land up in disappointment and failure, or it could lead to missed opportunities in the future. But what does it really mean to be great at something? Simply put, being great is relative, and relative is what you’ve been exposed to.
BluWave Software

Direct Marketing in the Digital Era

By Lauren Fenthum 

Our lives are dominated by smartphones, email, social media and many other digital tools, marketers have evolved and harnessed these tools to their advantage, however it is still the direct approach that keeps consumers interested. Here are some of the reasons why direct mail continues to be relevant in the digital age.
BluWave Software

How To Make CRM Projects More Successful

By Lauren Fenthum

A study done by CIO magazine in 2017, reported that on average one-third of all CRM projects fail. Failure can mean a lot of things; over-budget, data integrity issues as well as technology limitations. CRM systems are too often being used for inspection rather than creating improvement of the sales process, which is where businesses are falling short...
BluWave Software

Teaching Old Dogs New Tricks

By Lauren Fenthum

Success in the digital era is not as simple as it may seem, if it was, we would be seeing more companies from the industrial age thriving, and that means that revolutionary companies like that of Uber, Airbnb and the likes would not be necessary. However, we know that this is not the case. 
BluWave Software

The Importance of An Entrepreneurial Community

By Lauren Fenthum

The journey of becoming an entrepreneur can be a lonely one. Each entrepreneurial journey is a completely unique experience, and without having someone to share your fears and worries with can be incredibly isolating. As humans we are not meant to be isolated, we have a natural desire to be social and, therefore, we thrive in groups. 
BluWave Software

Why Customer Experience Should Always Be Your Top Priority

By Lauren Fenthum

Customer experience is now the difference between the success or failure of the brand. With the customer journey essentially highlighting relevancy. Thus, customer experience management has made itself the forefront of businesses today. Customer experience management is the art of personalizing every single moment throughout the customer journey. 
BluWave Software

5 Email Marketing Mistakes to Avoid

By Lauren Fenthum 

It is no surprise that in the digital era, most businesses do email marketing. On average 294 billion emails are sent daily. Sending emails to your customers is important because you stand out from the hundreds of other emails within their inbox. Sending an email is an important investment and it is vital that this time is not wasted on unread or unacted upon emails. 
BluWave Software

Marketing Trends To Watch Out For In 2019

By Lauren Fenthum 

As each New Year begins, the same question gets asked, "what do you think we can expect to see with marketing in the following year?" And a lot of marketing and sales representatives are already hopping on the bandwagon with their predictions for the upcoming trends for the year to come. 
BluWave Software

The Reason Small Businesses Fail to Grow

By Lauren Fenthum 

According to a recent study done by Small Business Trends over 50% of small businesses fail within the first year and 95% fail within the first year. No matter what size the business is, they are constantly being challenged over a variety of factors such as ways of capturing new customers and how to increase sales. 
BluWave Software

Advocate Marketing - Why You Should Be Using It

By Lauren Fenthum 

New trends and movements are constantly challenging the world of marketing. Customers are constantly bombarded by endless options and thousands of advertisements a day. You would think with the more options available to you the better opportunity you have to explore the best options out there? 

BluWave Software
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